Respect Life | Respect for Life | Discover the collection prepared by Koton with the sensitivity of adding value to people and society and leaving a more livable world to future generations. Cotton, Electric Guitar Printed Short Sleeve T-Shirt. This product contains Better Cotton Initiative (BCI)* cotton. *BCI (Better Cotton Initiative) is a non-profit program created to enable millions of farmers around the world to produce cotton under healthier conditions. Koton supports the implementation of sustainable agricultural principles in cotton production, with the pride of being the first brand to become a BCI member in Turkey.